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Local Student Wins ICBC Ad Design Contest

By 250 News

Monday, March 14, 2011 10:16 AM

Prince George, B.C. - A  College Heights Secondary student has won  first prize in the ICBC "Your Ad Here" contest.

A panel of judges awarded Jesmeen Deo, from College Heights Secondary School in Prince George, a MacBook Pro computer as the top prize winner in the North Central region for her creative ad about impaired driving. Her ad will also be featured in posters and in next year’s high school agendas.

“Taking the time to design this ad made me really think about the effects of drunk driving, not just on the driver, but everyone they know,” said Deo. “I hope my ad will make others think too. Maybe, if we could just get everyone to think twice about the consequences, then there would be less tragedy, fewer families broken.”
The contest called on  B.C. high school students from grade 8 to 11 to create print ads on one of three road safety topics: impaired driving, speeding or distracted driving. The contest aimed to get youth more involved in promoting road safety and helping raise awareness about the power of choice.
More than 150 creative teenagers entered the contest. Some of the ads are hand-drawn illustrations, while others are computer designed, but they all have one goal in mind – to help express the importance of making smart driving decisions.
Judges from across the province helped select a top winner in each region of B.C. Jesmeen’s ad and the rest of the winners’ ads can be viewed on the Your Ad Here website and Flickr.
Tumbler Ridge Secondary School won the Adobe software package for having the most participation and the fan favourite prize, an iPod Touch, was awarded to Nina Pham from W.J Mouat Secondary School in Abbotsford.


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Posted on Monday, March 14, 2011 10:16 AM in News by 250 News

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Comments

Comment Posted by: Captain America on March 14 2011 11:09 AM
Congratulations! Its great to see younger students learning about these issues through a creative campaign.
Comment Posted by: gus on March 14 2011 12:51 PM
There is an interesting ad in the competition that is about texting and driving.

In the picture, however, the driver is about to hit a person walking across the street. That person is also walking without paying attention. She has her earrphones on so cannot hea the traffic and is possibly texting as well as she walks or is selecting audio to listen to.

BUT, there is no mention of that second "infraction" on the poster.

http://www.flickr.com/photos/youradhereicbc/5355060713/sizes/l/in/set-72157626240177394

The leading cause of most accidents/incidents no matter where they ocurr whether walking, driving, sawing, cutting ..... is inattention to the task one is doing. When under the influence, attention to the task at hand is typically diminished.