Downtown Revitalization Marketing Plan Under Board Review Today
By 250 News
Friday, April 21, 2006 04:01 AM
The long awaited downtown revitalization marketing plan will be presented to the Board of City Centre Ventures today.
Plan developer, Gordon Harris, of Harris Consulting, says the draft report will be reviewed by the Board later today then, final tweaking will be done before the final report is presented to the public.
Harris says there were three major parts to the plan
1. Identifying the pros and cons of developing in Prince George. He says P.G. has some distinct advantages as there is a very supportive atmosphere through tax incentives, development fast tracking, and business support.
2. Identifying who would be willing to invest in the downtown. Harris says they have identified 25 – 30 groups from pension funds to investment groups both within and outside of Canada.
3. Developing a package or brochure to introduce potential investors to Prince George.
The report was supposed to be ready by the end of December, but Harris says that may have been too ambitious a time frame. “There were some delays on both sides” says Harris who says it took longer than expected to get some information, and his company had commitments to other clients.
Although the project is five months overdue, that doesn’t mean there will be any cost over runs “This was a fixed price contract, and we are happy to live with that.” The report carries a price tag of $145 thousand dollars.
Harris says the atmosphere in Prince George should give this city a competitive edge when it comes to attracting investors “There is a very clear understanding that the downtown is an essential piece of developing the whole city.”
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The ambience of PG is better than its atmosphere - we have a lot of air quality problems.
Repeat after me: Ambience, ambience, ambience.........