Media Must Have No Favourites
By Ben Meisner
Thursday, August 18, 2005 04:05 AM
There comes with being in the media, whether it is paper, radio or TV, a responsibility. That responsibility is to ensure that fair play takes place.
Each and every day the media in their capacity, act as judge, jury and very often, executioner. That ability should not be taken lightly and I have always held to the belief that you must be fair to all.
That certainly didn’t happen this week when a car dealership began running ads which from all appearances are not correct. The problem however came into play when the media looked at just what was in it for them and elected (at least to this point) to avoid writing or reading the story.
The British Columbia Motor Dealers Council is looking into whether the advertising by Northland Plymouth Chrysler (Northland Dodge Superstore) is not only incorrect but misleading. The media who are carrying those ads have a responsibility to not only examine their conduct in the matter but also to flesh out the story associated with it.
They have done neither.
Regardless of what the outcome is in the matter, in fact the dealer in question may be found not guilty of any wrong doing, never the less, the media carrying those adds (which by the way are contributing a substantial amount of money to their respective companies) have a double responsibility.
This week however it is a case of do as I say, not as I do, and the question then is: is the bottom line the ruling feature?
I’m Meisner and that’s one man’s opinion.
Previous Story - Next Story
Return to Home
You claim the media cannot be judge, jury and executioner, and yet I have been subjected to your critism when you chose to wear all three "hats" on your Talk Back morning show.
Your pre judgemental attitude towards my case was done so without your obtaining knowledge of the actual facts.
I do not suppose this would make for your opinion of good reporting-or would it. Seemed like you wanted to hear more so from the old faithfuls who called in and boosted your ego to the extreme.
No, Ben, pots calling kettles black does not, nor will it, impress me. Honesty and integrity are not requirements in this day and age.
Those who still believe there should be some evidence of "fair" play must be squashed. At least, we must attempt to stop them from being heard.
You are so intelligent and knowledgeable, and I sincerely feel you should run for Mayor. But please, for only 3 years. You will clean up City Hall your way-and those who disagree will be more than welcome to hit the highway.
My only hope would be that when you attack, it will be in the right areas, and, I hope, not an axe will be evident for you to grind. It would surely be the toughest job you ever took on.
Just another hat for you to wear-and maybe you can do a lot of good sporting this one. Feel up to it?????
P S Yes the bottom line is the ruling feature. And really now, would you want to ruin the reputation car dealers and saleman have worked for so industriously to acquire-and keep???? Nah!!! Never happen!!!