New Tourism Manager for Initiatives Prince George
By 250 News
Prince George, B.C. - Initiatives Prince George has hired a new manager of Tourism P.G.
Michalle Clarke will be assuming the role of Manager, Tourism Prince George effective May 1. Ms. Clarke joins the organization with ten years of experience in various supervisory andmanagement roles in the tourism and hospitality industry in Northern British Columbia. Since 2005, she has served as Director of Sales and Marketing for the Treasure Cove Hotel in Prince George. Here she directed sales teams at both the Treasure Cove Hotel and Coast Prince Rupert Hotel. With responsibilities for building regional partnerships within the tourism industry, Ms. Clarke brings with her a network of industry partners and a strong knowledge of industry trends and challenges. She currently serves as a Director of both the Northern British Columbia Tourism Association and the Prince George Accommodation Association. IPG's President, Tim McEwan says he is pleased to have Ms. Clarke on the economic development team. “PrinceGeorge has many positive opportunities ahead of it for increasing the number and length of stay of visitors coming to the region. Michalle has the skills, networks, professionalism and enthusiasm to help us grow a strong tourism organization in order to capture this potential, and I am very pleased to welcome her to our team”. Ms. Clarke’s responsibilities will include managing visitor services, as well as new and emerging marketing programs within Tourism Prince George. Initially she will be directly involved with inbound marketing to support Horizon Air introduction, and also the Golden Raven cultural tourism program with the Regional District of Fraser Fort George and Northern British Columbia Tourism. She fills the gap created when Deb Kulchiski left to pursue other opportunities.
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