Airport Markets P.G. To U.S.
By 250 News
Saturday, June 21, 2008 04:53 AM

One of the ads being used to attract Americans to Prince George (courtesy P.G. Airport Authority)
Prince George, B.C. – “Prince George, the Serengeti of the North”, that is one of the messages being delivered to our U.S. neighbours in an effort to promote the Seattle to Prince George Horizon Air flights.
The first month of operation had a passenger load of 35%, but Prince George Airport Authority Board Chair Jim Blake says that is improving “It is building, slowly.”

The marketing plan, which has ads being placed in American newspapers, has been underway for a couple of weeks “The marketing plan will be in place for the next few months, and hopefully that will let the Americans see the opportunity of not making a lot of flight changes before they get to Prince George to go hunting or whatever.”
The Horizon Air flight, which started on the 1st of May, opens up an opportunity for Prince George and area residents to take advantage of very competitive flights to U.S. destinations out of Seattle. Passengers have also commented on the reduced congestion at Canada Customs when returning home.
Horizon Air is committed to a full year of flights in and out of Prince George. The City has guaranteed up to $400,000 to the airline should the flights turn out to be a money loser for Horizon.
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Hopefully not too many who have been to the Serengeti, or even just know in a bit more detail that the Serengeti has the most complex and least disturbed ecosystem on earth, will take this ad too literally.
Having said that, it is certainly a notion which we should be marketing more effectively and a bit more honestly while ensuring that we know where those Serengeti-like locations still are and that infrastructure is improved to support the type of tourists that such ads draw.