Tourism Dollars To Go to Boosting Horizon Air Flight
By 250 News
Monday, June 23, 2008 08:34 PM
Prince George, B.C. - The City of Prince George will pump $34.5 thousand dollars into the marketing plan for Horizon Air.
The money is the balance from the tourism funds allotted by the Provincial
Government and distributed by UBCM.

The total marketing package is expected to cost $56 thousand dollars with the balance of the money is expected to come from Northern Initiatives Trust, Northern B.C. Tourism and Tourism P.G.
The marketing plan is aimed at boosting the passenger load of the Horizon Air flight to Prince George from Seattle. The plan includes an extensive ad campaign which depicts Prince George as “Serengeti of the North” and “Heaven on Earth” as it focuses on the region’s unspoiled wilderness. The campaign also includes a regional presence at the L.A. Times
Wilderness Show.
There will be a full report on the impacts of the ad campaign delivered to Council next May when the first year for Horizon Air flights wraps up.
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